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Designing Custom Truck Window Decals - Graphic Artist vs DIY Interface

So you decided to advertise your company by purchasing a custom decal for your truck window. 

Congratulations! Whether your vehicle is driving or parked, there is no other form of advertising that will get you more viewers in your local market for less money. 

But where do you find a company that prints window decals for trucks?

A simple Google search for “rear window decals” can turn up quite a few results.  The main difference?

Whether YOU design it, or a PROFESSIONAL designs it.

Some websites try to “wow” their customers by offering an online design interface to upload their business card and add custom text & images to create the design themselves. 

Sounds great right? 

Nope.  The problem is this…Ninety percent of the time, you aren’t a graphic artist!

You wouldn’t expect your mechanic to hand you the tools to fix your own car, right?  So why are you expected to design your own decal?

Rather than simply telling you a graphic artist will improve your design, we’d rather show you an example.

CASE STUDY: Rick’s Custom Rods

Let’s take a look at a truck window decal design that was uploaded for printing by Rick’s Custom Rods.  All he wanted added to the design was his phone number and website.

truck window decals

(Now, if you see Rick’s work, you know that he makes amazing custom fishing rods – the colors and detail are unmatched.  But… that doesn’t mean that he knows how to successfully design a decal for his truck. And Rick will admit that.)

The first thing I notice is that his design is squarer than a typical rectangular rear window.  That means, unless we stretched the image, there would be empty space on either side of his logo and he wouldn’t be optimizing the advertising area.

A truck window decal should NOT be a replica of your business card.


Because a business card is something you take with you to have and to hold until death do you part.  There is no need to remember any of the information on it because you have it on the card.

Like billboards on the side of a road, with a rear window decal you only have a few seconds to capture your customer’s attention.  You want the viewer to understand what you are offering before they’ve even read any of the info on it.

How do you do that?

If a customer is in the market for a product or service, their brains are literally drawn to information about that product or service. 

(Don’t believe me? Think about red cards today.  I bet you see them everywhere!)

So getting back to our example…

Our professional graphic artist looked at his project differently. 

The most important info is what Rick is selling…

Custom Built Fishing Rods!

How do you think you could capture the attention of someone who is in the market for a custom fishing rod?

Show them a lake!

Do you want them to remember the name of your company, or your contact information?

Your contact information!

So how did we improve Rick’s design?  Like this:

window decals for trucks

The photo of the lake will capture the attention of boaters, fishers and water lovers.  The heading will explain what you are selling. 

BAM.  And that is why it is MUCH better to have a professional graphic artist design your decal, rather than wasting time using a website’s glitchy interface.

And at, you get all that wisdom and creativity with UNLIMITED design revisions… for only $35!

★ Customer Reviews ★

Hear what our customers are saying...

171 reviews
Custom Rear Window Decal
Pete Rogers (Lexington, US)
This is your place for vinyl graphics!

Custom Vinyl Graphics is fantastic! This is not my first dealing with them so I can tell you the positive service is consistent. They helped me with my initial designs and the alterations when I needed another order. They kept me in the loop during the whole process. They reminded me to double check my sizing attuned to the adage “Measure twice, cut once.” Everything was checked with me for approve before going to the printer. What you approve is exactly what you receive. There is no guessing about what is in the package when you receive it. Their representatives are knowledgeable, polite and after dealing with me, have the patience of Mom Teresa. Pricing is comparable to other places I’ve dealt with, however, the quality of service and end result put Custom Vinyl Graphics to the top of my list. So much so, that I asked that they add their logo to my design so I can advertise for them.

Freedom Isn't Free Eagle Vinyl Graphic
James Garren (Virginia Beach, US)
Great Decal

Fit perfect and looks great, high quality product!

Awesome patriotic car vinyl decal for an amazing looking car!

Flame Rip Checkered Flag

The quality is good and easy to install but I got the wrong order. I ordered the gray flame and got the red flame instead. Other then that it’s good.

Thank you for your honest review. I wish you would have contacted us before you applied the decals... we could've sent you the grey ones. I apologize for the error.

Custom Rear Window Decal
David Anderson (Lincoln, US)
Wonderful Product

Great customer service! I received much assistance with my design. Only downside was shipping. A shipping tube verses the USPS carton would be a great improvement. Removing creases from the product because of shipping was troublesome. I am still quite happy with finished results.

Thank you for your review. The decal looks amazing!

College Team Custom Rear Window Decal
Angela Haynes (Douglas, US)
Very Unsatisfied

Terrible communication practices

To be fair, we sent you a total of 15 replies to your inquiries. Our communication with you was constant and timely. You just hoped that we had the ability to speak via phone. To be honest, I wish we were big enough of a company to offer that as well but we are a small family business. You are entitled to your opinion but we are proud of the product we produced for you.