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How Local Print Advertising Compares to Custom Decals for Truck Windows

by Leanne Arnold on March 15, 2021  in Category_Blog ArticlesCategory_Custom Rear Window Graphics
rear window of truck in traffic

You’ve heard the pitch from your local newspaper, Pennysaver or Clipper magazine. You need to get your name in front of your local audience and they need to see your ad multiple times to achieve brand recognition and trust.

But that can be expensive.

And if you’re a small business like we are, your pockets may not be that deep.
Although the sales pitch is correct in that potential new customers must see your ad multiple times in order to recognize your brand. Unfortunately, the majority of those papers and magazines go unopened and straight into the trash.

Your money is literally going down the drain.

But there is a better way…

Have you ever seen a guy on the side of the road standing there with a “Huge Sale!” sign? Or what about the sidewalk sign in front of a store?

There’s a reason those types of advertising work. They are super inexpensive and therefore, profitable.

What if you don’t have a storefront, or a willing teenager to hold a sign?

Well, we have a better solution.

Custom decals for truck windows.

Custom decals are like mobile billboards precisely in your target market. They advertise where ever you go… even while you’re parked at Frank’s Deli.

But better yet, this type of advertising makes your business look more professional.

Think about it.

All things considered, who would you hire… the guy who pulls up in a truck with a crooked magnet slapped on his door, or the lady who pulls up with a professionally designed decal on the rear window of her vehicle?

Who’s more committed?

Who do you trust more?

It’s the same reason businesses have their people wear uniforms, custom T-shirts, or name badges.

Not convinced?

I have an idea.

Go to your local coffee shop and hold your business card in front of a random person’s face for a few minutes. (Do this at your own risk.)

Not willing? I understand.

The safer choice, is to display your business info on your rear window – literally doing the same thing - forcing every driver behind you to look at your business card for as long as he or she stays behind you. (And staying much safer at the same time.)

Need to stop for donuts?

Pick a parking spot with the best exposure. Heck you can consider that coffee a business expense since you’re technically advertising. (Just joking IRS!)

Say you’re an electrician or a tile company doing work on a residential block.

You might think someone down the road would see you and ask their neighbor for your info. But let’s face it – if your vehicle doesn’t have your info on it, they may think you’re there for coffee.

Parking your truck on their block with your info on the rear window gets your name out there and prompts this conversation…

“Hey I saw you had XYZ Construction at your house. We’re thinking of adding a small extension. How did you like them? Did they do good work? Would you recommend them?”

And there you have it. That customer just gave your sales pitch.

Because nothing, and I mean nothing, gets better than a referral…

For less than $200 for a truck window decal, you got your phone to ring! And the person calling, is already sold.

The question is… Are you?


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Custom Rear Window Decal
Pete Rogers (Lexington, US)
This is your place for vinyl graphics!

Custom Vinyl Graphics is fantastic! This is not my first dealing with them so I can tell you the positive service is consistent. They helped me with my initial designs and the alterations when I needed another order. They kept me in the loop during the whole process. They reminded me to double check my sizing attuned to the adage “Measure twice, cut once.” Everything was checked with me for approve before going to the printer. What you approve is exactly what you receive. There is no guessing about what is in the package when you receive it. Their representatives are knowledgeable, polite and after dealing with me, have the patience of Mom Teresa. Pricing is comparable to other places I’ve dealt with, however, the quality of service and end result put Custom Vinyl Graphics to the top of my list. So much so, that I asked that they add their logo to my design so I can advertise for them.

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Freedom Isn't Free Eagle Vinyl Graphic
James Garren (Virginia Beach, US)
Great Decal

Fit perfect and looks great, high quality product!

Awesome patriotic car vinyl decal for an amazing looking car!

Flame Rip Checkered Flag

The quality is good and easy to install but I got the wrong order. I ordered the gray flame and got the red flame instead. Other then that it’s good.

Thank you for your honest review. I wish you would have contacted us before you applied the decals... we could've sent you the grey ones. I apologize for the error.

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Custom Rear Window Decal
David Anderson (Lincoln, US)
Wonderful Product

Great customer service! I received much assistance with my design. Only downside was shipping. A shipping tube verses the USPS carton would be a great improvement. Removing creases from the product because of shipping was troublesome. I am still quite happy with finished results.

Thank you for your review. The decal looks amazing!

A
College Team Custom Rear Window Decal
Angela Haynes (Douglas, US)
Very Unsatisfied

Terrible communication practices

To be fair, we sent you a total of 15 replies to your inquiries. Our communication with you was constant and timely. You just hoped that we had the ability to speak via phone. To be honest, I wish we were big enough of a company to offer that as well but we are a small family business. You are entitled to your opinion but we are proud of the product we produced for you.